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Illustration of the B1 German word “die Werbung”, which translates to “advertising”. An enormous blank billboard on stilts in a field, lit by spotlights, with a peacock in a bow tie gesturing proudly up at its empty face.
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Werbung is one of the B1 words in the free course — with this picture, the audio, and spaced repetition.

dieWerbung, -en

advertising

/ˈvɛʁbʊŋ/

Examples — Werbung in a sentence

Die Werbung im Fernsehen ist oft störend.

The advertising on TV is often annoying.

Eine gute Werbung kann ein Produkt erfolgreich machen.

Good advertising can make a product successful.

How to remember it

WER-BUNG sounds like 'verb bung' — the *advertising* shows a strange *verb* that makes things *bung* out.

More B1 words

Illustration of the B1 German word “das Ziel”, which translates to “goal”. A dart quivers dead in the centre of a straw target on a hilltop, and a small delighted quail leaps with both wings thrown up in victory.
das Ziel

/t͡siːl/

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goal

Examples

Wir haben unser Ziel erreicht, das Projekt abzuschließen.

We reached our goal of completing the project.

Man muss sich klare Ziele setzen, um erfolgreich zu sein.

One must set clear goals to be successful.

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Illustration of the B1 German word “der Zweck”, which translates to “purpose”. Pip, a small round-faced child with an enormous mop of curly dark hair and denim dungarees, fits the final glowing puzzle piece into a big picture that suddenly lights up with clear meaning and purpose.
der Zweck

/t͡svɛk/

purpose

Examples

Was ist der Zweck dieses Treffens?

What is the purpose of this meeting?

Der Zweck der Spende war die Forschung.

The purpose of the donation was research.

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Illustration of the B1 German word “die Absicht”, which translates to “intention”. A fox stands at a chalkboard, holding a stick like a pointer with a smug, mischievous grin, as he meticulously draws a complex blueprint of a trap intended to catch a butterfly.
die Absicht

/ˈapzɪçt/

intention

Examples

Es war nicht meine Absicht, dich zu beleidigen.

It was not my intention to offend you.

Er handelte ohne böse Absicht.

He acted without bad intention.

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Illustration of the B1 German word “das Angebot”, which translates to “offer”. A fox in a tuxedo bows deeply, presenting a giant, glowing golden tray of sparkling fish to a skeptical, cross-eyed bear who is distractedly munching on a single blade of grass.
das Angebot

/ˈanɡəˌboːt/

offer

Examples

Das Angebot ist nur diese Woche gültig.

The offer is only valid this week.

Ich habe ein gutes Angebot für das Haus erhalten.

I received a good offer for the house.

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Illustration of the B1 German word “bedauern”, which translates to “to regret”. An otter holds a spilled jar of glowing stardust, staring mournfully at the mess, wishing it could undo this.
bedauern

/bəˈdaʊ̯ɐn/

to regret

Principal parts

bedauern, bedauerte, hat bedauert

ich bedauere
du bedauerst
er/sie/es bedauert
wir bedauern
ihr bedauert
sie/Sie bedauern

Examples

Ich bedauere diese Entscheidung sehr.

I deeply regret this decision.

Wir bedauern, dass wir nicht helfen können.

We regret that we cannot help.

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Illustration of the B1 German word “beschädigt”, which translates to “damaged”. A porcelain teapot-with-face displays a big crack across its belly with a wounded grimace, plainly broken.
beschädigt

/bəˈʃɛːdɪçt/

damaged

Comparative Forms

Positive beschädigt
Komparativ beschädigter
Superlativ am beschädigtesten

Examples

Das beschädigte Auto musste repariert werden.

The damaged car had to be repaired.

Leider ist das Paket beim Versand beschädigt.

Unfortunately, the package is damaged during shipping.

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neuter Ziel — goal

ZielZweckAbsichtAngebotbedauernbeschädigtAll German word pages

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